MARKETING ATTRIBUTION MODELS AND HOW THEY WORK
How’d you love for a visitor to find your blog or click on one of your ads and immediately convert into a qualified lead, or even a sale?...
Musings of our marketing experts
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- Mar 22, 2021
- 3 min
DRUMS REVIEW: WHAT IS THE FUTURE OF VIRTUAL EVENTS?
The Covid-19 pandemic has forced the events industry to rethink its business model to adapt to the changes taking place. But it has also...
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- Mar 15, 2021
- 2 min
Q&A WITH ZEN ET BIEN
Over the past four months, Xplore Digital and its team has had the opportunity to work for a wonderful, growing French company, Zen&Bien....
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- Mar 10, 2021
- 3 min
8 SEO Secrets: Your organic traffic will never be the same
What is SEO? SEO is the acronym of the word Search Engine Optimization, or optimization for search engines. It is a computer discipline...
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- Mar 3, 2021
- 4 min
WHY VIDEO CONTENT MARKETING IS SO POWERFUL?
Video marketing is one of the advertising communication techniques that can offer value, relevance and flexibility that consumers demand....
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- Feb 18, 2021
- 4 min
Why webinars?
The Internet offers new possibilities to those who want to experiment and interact effectively with their target audience: webinars are...
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- Feb 12, 2021
- 4 min
Types of content marketing
What is Content Marketing? Content marketing is the process of creating relevant and valuable content in order to attract, acquire and...
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- Oct 4, 2020
- 4 min
How to create the perfect B2B buyer persona in 2020?
Buyer Personas are a key component of B2B marketing campaigns, as you know by now, but in order to implement a strategy that delivers,...
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