MARKETING ATTRIBUTION MODELS AND HOW THEY WORK
How’d you love for a visitor to find your blog or click on one of your ads and immediately convert into a qualified lead, or even a sale?...
Musings of our marketing experts
Search
- Mar 22, 2021
- 3 min
DRUMS REVIEW: WHAT IS THE FUTURE OF VIRTUAL EVENTS?
The Covid-19 pandemic has forced the events industry to rethink its business model to adapt to the changes taking place. But it has also...
13
- Mar 17, 2021
- 4 min
WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND WHAT ARE ITS BENEFITS?
When we talk about CRM, we usually refer to a contact management system, a tool that helps with contact and sales management,...
79
- Mar 8, 2021
- 2 min
Email Marketing Challenges
When talking about email marketing, we refer to the tools that allow companies to build brand and audience relationships through the...
31
- Mar 1, 2021
- 3 min
Content Marketing Trends for 2021
Predicting trends in content marketing is never easy, although compared to the past, data and statistics help us get a much more...
23
- Feb 23, 2021
- 3 min
How do content marketing, digital marketing and social media connect?
Digital marketing is exactly what it says: marketing efforts that use digital technologies and online tactics like SEO, email marketing,...
53
- Feb 12, 2021
- 4 min
Types of content marketing
What is Content Marketing? Content marketing is the process of creating relevant and valuable content in order to attract, acquire and...
24
- Jan 25, 2021
- 4 min
What is content marketing?
What is content marketing if it isn’t just good old-fashioned story-telling - but with purpose? Traditional marketing has always sought...
53
- Oct 4, 2020
- 4 min
How to create the perfect B2B buyer persona in 2020?
Buyer Personas are a key component of B2B marketing campaigns, as you know by now, but in order to implement a strategy that delivers,...
24