Musings of our marketing experts 

Digital is definitely not an easy environment to work in! What is the right mind-set to adopt to work in this industry? If we look back...

What exactly is the difference between SEO and SEM? Why are both vital for your business? How much does it cost you to implement them?...

Have you ever wondered where your business would be without marketing? Nowhere. And where your marketing would be without your digital...

It’s a fact that customers today are inundated with content every time they go online. From a simple search to social media interactions,...

How’d you love for a visitor to find your blog or click on one of your ads and immediately convert into a qualified lead, or even a sale?...

The Keyword research in SEO is the first step to take in order to better position a website on search engines. Intercepting the queries...

Over the past four months, Xplore Digital and its team has had the opportunity to work for a wonderful, growing French company, Zen&Bien....

Sometimes it’s easy to get confused. The key difference between content marketing and social media marketing is simple: content is what...

What is content marketing if it isn’t just good old-fashioned story-telling - but with purpose? Traditional marketing has always sought...