“We have been working with Xplore Digital for the last couple of months. We remain very impressed with their attitude, their service and the results they deliver”
About the company
Strong of will, the creators of the company Zen&Bien decided to expand their horizons by founding a new company: HandiZen. The journey began in 2011 and, today, HandiZen represents the first adapted company concierge service in France with a team made up of 80% people with disabilities.
The main objective of Handi ZEN Conciergeries is to satisfy the requests of its clients and provide a pleasant working environment to its employees with disabilities. To this end, Handi Zen offers an initial training of a few weeks to ensure that the concierges they assign to companies are always comfortable with the business climate and, if necessary, provide an on-site tutor.
In addition, HandiZen represents the first adapted concierge in France that improves the value of workers with disabilities by continuously supporting them and is one of the few companies to have complete in-house services. Thanks to the combination of these valuable assets, HandiZen is able to offer its clients high-quality services.
HandiZen approached our company and had limited success with their website. The latter lacked engaging content, effective user experience, and efficient search positioning. More specifically, HandiZen's weak points were:
1) Website information is difficult to read and find, visitors do not scroll through web pages;
2) Slowness of the website and landing pages;
3) Lack of any type of user experience and social media connections;
4) Bad positioning in Google;
5) Very high bounce rate.
Our main goal was to turn HandiZen's weaknesses into strong strengths by helping the company develop a concrete web strategy and improve its website by creating a top-notch user experience (UX), with the ultimate goal of capturing new potential customers.
Through our UX website audit process, we identified the main shortcomings of HandiZen’s website and thanks to Google Analytics and Microsoft clarity we gained some useful insights about their users’ behaviour.
In addition to that, we also studied the company’s users’ behaviour from a UX/UI perspective, trying to understand how intuitive and effective the navigation on the website was. The results emerged from our analysis showed that the company’s website was hard to read and users would give up at a certain point.
To overcome this issue, we introduced new creative ways of making the website more appealing, intuitive and straightforward by replacing the old information with brand-new engaging content, by adding a blog section and by bringing in social media connections. Finally, to ensure a top-quality user experience and allow HandiZen to accompany its customers during their journey we made sure that all the information displayed were easy to find and we integrated a live chat bot which will support clients 24/7.
In only 2 months we have achieved the following results: :