Keeping your customers for life
Lifecycle marketing pairs strategic email campaigns with bespoke business branding to drive traffic to your website and increase customer retention and value.
It is the process of furnishing your audience the kinds of content, communications and experiences they need as prospects, want as customers or enjoy once they are firm advocates of your brand.
At Xplore, we understand customer lifecycle marketing. We devote ourselves to really knowing your target audience so we can work with you to retain and grow that customer value over the long term.
Where there are issues, we use journey mapping, predictive analytics and machine learning algorithms to identify ‘at-risk’ buyers and find ways to reduce churn.
Loyalty programme management
Make your customers your advocates through a carefully crafted loyalty system built to last a lifetime.
We handle strategy, email creation, and campaign management to keep you at the top of your customers’ inbox and the front of their minds.
Increase campaign exposure and brand loyalty through finely-tuned promotions, announcements, and updates, straight into the hands of the consumer.
The digital team can install, optimize, and develop personalised, one-to-one conversations that cut through the competitive noise in your vertical, driving qualified leads directly to your sales team.