Marketing is one of the most important functions of your business. Without communicating with customers, advertising and promoting your business ... how would you make sales? Hiring a marketing agency is an investment that every business should consider. There are so many things that a marketing agency could take care of for you. Including social media, website design and creation, designing your logo, coordinating events, email marketing, search engine optimization (SEO) ... the activities are endless, all depending on what strategies you think are best to implement for your business.
Whether your company has 15 employees or 1,000, a marketing agency is much more advantageous than an in-house marketing team. One internal marketing employee can only do so much. Content creation, website maintenance and social media require a lot of time and creativity. These strategies are the minimum recommendation for your marketing strategy. It is unlikely that a single employee can efficiently complete all these tasks. As your business grows, which it will if your marketing is done right, it may become overwhelming for one employee. You will eventually find yourself hiring another individual to assist, eventually paying two full-time salaries. A marketing agency is much cheaper than an in-house team.
Marketing is not something to be neglected or underestimated. Marketing is a vital part of any business. If your internal team seems to be lacking on the job and not producing enough good results, don't be afraid to consider other options. Many times, internal teams run out of marketing ideas. At this point, it is time to turn to a professional who will continuously produce good results that will increase your revenues and make your company shine amongst competitors.
Here we want to give you 6 reasons to rely on our outsourced marketing team, made up of highly qualified international experts:
1 - By working with us, you get it all!
We have all the skills modern digital marketing requires. If you were to do everything internally, you would need: Copywriters, designers, social media managers, data analyst, developers, growth hackers, media buyers, automation experts, strategy managers. Basically, that makes it impossible for SME to create high-quality digital marketing in-house.
2 - Growth hacking and marketing software are expensive
Digital marketing requires to use many different software on a daily basis, that means you need many subscriptions. From marketing automation to reporting, we use about ten software per customers. That is fine with us as we can spread the cost over all our customers; however, it would be very expensive for a single company as some of them start at £700 per month.
3 - Managers are even more expensive
With Xplore Digital, you do not have to worry about performance and who is going to manage your team, we do it for you. A good Head of Digital Marketing is about £800k per year + bonus.
4 - 30 days rolling contract
When hiring in-house or working with a marketing agency, you have no flexibility. Both solutions require long-term commitment. With us it is different, you can stop your contract at any time.
5 - Our reporting tells you the truth
Is your Digital Marketing Manager going to tell you the truth on statistics if they are underperforming? Will you be able to understand the truth behind all the digital marketing jargon?
Do you know what statistics you should be tracking? In our experience, it is too late to determine if the marketing person is not performing until the damage has been done.
6 - We understand data
When looking at your data, both quantitative and qualitative, we understand what they mean. Once we have understood them, we can convert them in good messaging to target your right target, at the right and on the right channel.
New enterprises should strongly consider cooperation with a marketing agency. As an entrepreneur, you want your business to be successful and produce high revenues. Hiring an in-house marketing employee to handle everything for your new business is not only a risk to the success of your business, but it is a lot of work for someone even with 10 years of experience to do. A new business requires a website, SEO to make your new business visible on the Internet and other strategies such as social media and blogging. All of this work needs to remain consistent in new business to ensure that a large audience is created.
Xplore Digital is a marketing agency specializing in strategy and implementation. Our aim is to revolutionize the marketing paradigm and make it accessible to everyone using an organic approach.
SEO, organic backlinks, social media, blog writing and email marketing are all organic marketing strategies that have proven to be successful. These strategies will help not only build your audience, but increase engagement with your audience. To find out more about the work Xplore can do to help your marketing strategy, contact our team today. (link)