What is SEO? SEO is the acronym of the word Search Engine Optimization, or optimization for search engines. It is a computer discipline that aims to increase the visibility and positioning of a website within the organic results of search engines.
Throughout the years, SEO has become a key discipline in the web marketing toolkit as one of the best long-term investments to give website visibility. Today, 70% of businesses use SEO to improve their visibility on the web and many digital marketing professionals understand the importance of this tool and the need to implement a proper strategy. However, to increase your website’s visibility across search engines and stand out from the crowd, it’s essential to follow some basic SEO guidelines. Here are our 8 SEO Secrets that are guaranteed to have a positive impact on your website’s visibility.
1. Understand Google's ranking algorithm
Google is constantly changing its algorithm. They don’t always announce upcoming changes so it remains a bit of a mystery. Understanding the algorithm represents the biggest obstacle to SEO success. The Moz guide features Google algorithm change history that highlights dozens of small updates that Google does not formally announce, and in many cases, refuses to acknowledge. 2. Title tags
Having title tags is crucial as people need to know what they can expect to find on your page when they click on the link. Title tags should be under 55 characters and they will tell Google and other search engines what content is on your website. The better the keyword selection, the higher the chance your website will appear when someone searches for what’s on your site.
3. Meta description
Meta descriptions are similar to title tags, they set an expectation for what information a person will see when they reach your page. If used correctly, they can improve click-through-rates, which will also improve keyword rankings. A meta description should be no longer than 160 characters and the language used should be compelling with call-to-action to entice visitors to check your website rather than the competitors.
4. Inspect your site for URL 404 errors code pages
Your SEO strategy must include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404-error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge.
5. Evaluate your site speed
A good user experience is crucial as search engines will also notice if your website takes a long time to load. If that happens, they won’t be able to crawl or index your pages, and, as a result, your pages might be virtually inexistent online. Your website should be designed with your visitor in mind, with load time under two seconds on a desktop and under one second on mobile. If your website has a load time of four seconds or longer, it could cause a significant loss in web traffic, and lower your Google ranking at the same time.
6. Go mobile
Having a mobile design for any website is a necessity today. Most people use handheld devices to access the Internet, and the chances are high that your website visitors are doing the same. Google is focusing its SEO efforts on mobile, in fact, it has recently launched the Accelerated Mobile Pages (AMP) programme, which helps the search engine deliver quality websites with an almost instantaneous load time. By delivering high-quality web pages via mobile searches, Google is aiming to improve the overall user experience. Websites that have the AMP mark-up are more likely to appear in search results on mobile. If your website isn’t one of these, it will badly affect your SEO efforts.
7.Use long tail keywords
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase or when they're using voice search. By implementing them into your SEO content strategy, you will avoid drowning in the competition and once properly optimized, they will bring less overall traffic, but more qualified leads to your website.
8.Build relationships, not links
Link building builds credibility on your website by having your links appear on other web pages. But what SEO specialists and strategists should also be doing is establishing relationships with local influencers and businesses. By connecting your content with real people and real websites, you’ll develop more valuable relationships in the long-term and better link engagement.
It is never too late to improve your web visibility strategy using these SEO secrets to optimise your website’s search engine ranking.