You might ask yourself: Why bother with content marketing? There is a reason why almost every successful online business has a strategic content marketing plan. The numbers are definitely compelling to invest in this digital marketing strategy:
90% of marketers resort to content marketing (although 70 per cent of marketers do not have a coherent or integrated content strategy).
Content marketing leaders have 8 times more site traffic than non-leaders.
Even though content marketing costs 62% less than outbound marketing, it generates over three times as many leads.
Small businesses with a blog achieve 126% more growth than small businesses without a blog. This is because 77% of Internet users read blogs.
Content marketing generates 6 times higher conversion rates than other tools.
Companies that publish content on blogs have 434% more indexed pages than those without blogs.
In fact, we at Xplore Digital were able to increase our organic traffic (without advertising or social media) by 300% in 6 months using content marketing and SEO.
As we live in a fast-paced world, with so many businesses operating online, content
marketing has become a fundamental part of any digital strategy, and the interesting thing is that its purpose is not to sell in a direct and inappropriate way, but to inform the customers and establish a stable and lasting relationship with them.
So, what is the key to success?
We will show you five top-notch content marketing skills you that will allow you to stand out from the crowd in 2021.
1. Detective work – digging up facts about your audience
No matter how appealing your content is, you won’t convert anyone if you don’t know exactly who you’re talking to. Before planning the production and publication of a content, think about the person who will have to read it or the potential buyer, who you want to take action after reading it. Providing content for a specific target audience will allow you to get more qualified traffic and have a better chance of intercepting users interested in your products or services.
2. Choosing the right format for your content
Once you have the right information about your audience, you will need to focus on how to display your content. To attract and engage users, the best choice is to create content of different types. A photo with a description, a targeted article, and an exciting video can be three different pieces of content that pique the reader's curiosity rather than receiving the same type of messages over and over again.
Overall, we can say that if users are attracted to the content you provide, they are much more likely to be willing to leave their contact information. What's more, by offering great quality content, companies are able to generate interest in their website and entice users to visit the page regularly.
3.Keyword research savvy: help your content be seen
Keywords don’t only help you rank higher on Google, they act as the spine of your content and they allow you to stay relevant with what people want to read. Our suggestions are:
Stick with long-tail key words. For example, instead of relying on the word “dress” go for “sustainable material dress”. Keywords like this are more likely to create direct quality traffic to your site.
Go for low competition keywords. If you choose high-use words such as “sneaker”, you will find yourself drowned out by huge brands. As a rule of thumb, go for keywords which normally have a score at or below your competitive power.
Choose keywords with low research volume. As long there are people looking for these words and you create content around it, you will get your results!
4. Implementation of sharing and cool-to-action tools
It's important to include share buttons for social networks in every piece of content so that you can reach a wider audience and generate more traffic. Encourage company employees and friends to share your content. In addition, the inclusion of "call to action" (or CTA) buttons on all the channels you use is key, and should not be underestimated. Without these CTAs, you cannot generate useful leads and convert them into customers. The CTA should not be invasive but positioned in the content or at the end of the content so as not to annoy readers.
5.Measuring the work
Last but not least, you will need to measure your work and pay attention to the results. By doing so you will understand the topics that generate the most traffic to the site and be able to identify and correct what is not working in your strategy.