"Xplore is the most pro-active agency I've worked with and their enthusiasm is contagious! Everything they have produced for us, from blog posts to videos are really well researched and technically sound."
Emily Ellis - Marketing Manager @ Evoqua
About the company
Headquartered in Pittsburgh, Pennsylvania, Evoqua have over a 100-year heritage of innovation. They help more than 38,000 customers solve water challenges at over 200,000 installations worldwide and operate in more than 150 locations across nine count
ries. Every day, millions of people and thousands of companies rely on them as their trusted advisor to help them meet their water needs.
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Evoqua Water Technologies is a leading provider of water and wastewater treatment solutions, offering a broad portfolio of products, services and expertise to support industrial, municipal and recreational customers.
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Evoqua provides solutions for customers with critical water needs for energy generation, food & beverage safety and production, healthcare, manufacturing and many more.
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They are the global leader in identifying emerging water concerns. Their world-class expertise and ever-expanding portfolio of products has established Evoqua as the trusted advisor to municipal, industrial and recreational customers worldwide.
The challenge
Evoqua Water Technologies wanted to generate leads and drive conversion.
For that they wanted to build brand authority and credibility via an online content development strategy.
What we did
To elevate Evoqua's profile and turn its website into a traffic and lead generator we: ​
• Conducted deep dive audience reach
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• Defined a new brand narrative to recentre their positioning and spotlight USPs​
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• Created click-worthy content around customers' key motivators & challenges​
The results
• Positioned Evoqua as a thought leader on a range of industry-specific topics ​​
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• Contextualised and highlighted the value of their product and offering to customers ​​
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• Improved reach by landing PR content in leading industry publications