Musings of our marketing experts

DIGITAL AGENCY VS FREELANCER: HOW TO MAKE THE RIGHT CHOICE

Have you ever wondered where your business would be without marketing? Nowhere. And where your marketing would be without your digital...

MARKETING ATTRIBUTION MODELS AND HOW THEY WORK

How’d you love for a visitor to find your blog or click on one of your ads and immediately convert into a qualified lead, or even a sale?...

CONTENT MARKETING IN THE COVID ERA

"Content is King” is a phrase that we have heard repeatedly since 1996, when Bill Gates published the article that made it famous. In the...

Q&A WITH ZEN ET BIEN

Over the past four months, Xplore Digital and its team has had the opportunity to work for a wonderful, growing French company, Zen&Bien....

How marketing automation delivers revenue for B2B companies

Gleanster thinktank says that 79% of top-performing companies have been using marketing automation for more than two years. Another...

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