DIFFERENCE BETWEEN SEO & SEM: WHY IS IT SO ESSENTIAL TO UNDERSTAND IT
What exactly is the difference between SEO and SEM? Why are both vital for your business? How much does it cost you to implement them?...
Musings of our marketing experts
Search
- May 3, 2021
- 6 min
DIGITAL AGENCY VS FREELANCER: HOW TO MAKE THE RIGHT CHOICE
Have you ever wondered where your business would be without marketing? Nowhere. And where your marketing would be without your digital...
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- Apr 21, 2021
- 4 min
FIVE B2B MARKETING TRENDS FOR 2021
The B2B marketing landscape looks very different than it did at the beginning of last year. COVID-19 has caused marketers operating...
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- Apr 19, 2021
- 4 min
HIGH-COST MISCONCEPTIONS ABOUT B2B CONTENT MARKETING
B2B marketing has changed dramatically in the last decade and will probably continue to do so for years to come. These transformations...
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- Mar 31, 2021
- 4 min
MARKETING ATTRIBUTION MODELS AND HOW THEY WORK
How’d you love for a visitor to find your blog or click on one of your ads and immediately convert into a qualified lead, or even a sale?...
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- Mar 29, 2021
- 4 min
CONTENT MARKETING IN THE COVID ERA
"Content is King” is a phrase that we have heard repeatedly since 1996, when Bill Gates published the article that made it famous. In the...
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- Mar 15, 2021
- 2 min
Q&A WITH ZEN ET BIEN
Over the past four months, Xplore Digital and its team has had the opportunity to work for a wonderful, growing French company, Zen&Bien....
15
- Nov 5, 2020
- 4 min
How marketing automation delivers revenue for B2B companies
Gleanster thinktank says that 79% of top-performing companies have been using marketing automation for more than two years. Another...
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