SEO & social media marketing: two sides of the same coin
Online visibility is extremely important for businesses. Without a high ranking on the search engine result pages, your potential...
Musings of our marketing experts
Search
- Nov 4, 2021
- 7 min
The Value Proposition Canvas: building a value proposition to acquire new customers
The Value Proposition Canvas (VPC) is a tool to empathise with customers, identify needs and desires in order to understand which...
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- Oct 25, 2021
- 3 min
ZMOT: The zero moment of truth in the development of an inbound marketing strategy
The Zmot (i.e.: Zero Moment of Truth) is considered by some to be the first step in the process of purchasing a product by the consumer...
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- Jul 22, 2021
- 4 min
B2B MARKETING: 7 MISTAKES TO AVOID
When approaching the design of a B2B marketing strategy, the risk of falling victim to habit is just around the corner. Many brands still...
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- Jul 14, 2021
- 13 min
Developing your b2b content marketing plan: the complete guide
Content marketing is a strategy of planning, creating, publishing and sharing digital content tailored to the needs of the target...
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- Jul 7, 2021
- 15 min
How can international marketing help your company enter new markets in the digital era?
The global market is no longer the sum of many independent country markets but is a whole that is much more multilateral and...
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- May 19, 2021
- 7 min
How to build your Buyer Persona
In a 360° marketing strategy the most crucial step is to understand who we are addressing in order to tailor the messages to be sent and...
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- May 3, 2021
- 6 min
DIGITAL AGENCY VS FREELANCER: HOW TO MAKE THE RIGHT CHOICE
Have you ever wondered where your business would be without marketing? Nowhere. And where your marketing would be without your digital...
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- Apr 28, 2021
- 6 min
DIGITAL MARKETING: A KEY FACTOR TO COMPANIES' GROWTH
It is not only about developing websites or managing social channels. The true meaning of digital marketing lies in the combined use of...
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