Musings of our marketing experts 

SEO Copywriting is both a key element and a challenge in any search engine positioning strategy. In fact, one of the biggest challenges...

The Keyword research in SEO is the first step to take in order to better position a website on search engines. Intercepting the queries...

Over the past four months, Xplore Digital and its team has had the opportunity to work for a wonderful, growing French company, Zen&Bien....

When talking about email marketing, we refer to the tools that allow companies to build brand and audience relationships through the...

Sometimes it’s easy to get confused. The key difference between content marketing and social media marketing is simple: content is what...

Digital marketing is exactly what it says: marketing efforts that use digital technologies and online tactics like SEO, email marketing,...