DIGITAL MENTAL ATTITUDE: THE MINDSET OF THOSE WHO WORK IN DIGITAL
Digital is definitely not an easy environment to work in! What is the right mind-set to adopt to work in this industry? If we look back...
Musings of our marketing experts
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- Jul 7, 2021
- 15 min
How can international marketing help your company enter new markets in the digital era?
The global market is no longer the sum of many independent country markets but is a whole that is much more multilateral and...
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- May 3, 2021
- 6 min
DIGITAL AGENCY VS FREELANCER: HOW TO MAKE THE RIGHT CHOICE
Have you ever wondered where your business would be without marketing? Nowhere. And where your marketing would be without your digital...
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- Apr 14, 2021
- 2 min
EMPATHETIC MARKETING
Sharing and using "out-of-touch" content can cause you to lose customers and subscribers. On the other side of the coin, you can see how...
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- Mar 29, 2021
- 4 min
CONTENT MARKETING IN THE COVID ERA
"Content is King” is a phrase that we have heard repeatedly since 1996, when Bill Gates published the article that made it famous. In the...
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- Mar 15, 2021
- 2 min
Q&A WITH ZEN ET BIEN
Over the past four months, Xplore Digital and its team has had the opportunity to work for a wonderful, growing French company, Zen&Bien....
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- Feb 23, 2021
- 3 min
How do content marketing, digital marketing and social media connect?
Digital marketing is exactly what it says: marketing efforts that use digital technologies and online tactics like SEO, email marketing,...
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- Oct 20, 2020
- 5 min
Ai-je vraiment besoin d'une agence marketing ?
Presque tous les Dirigeants d'entreprise se posent la même question : Pourquoi devons-nous engager une agence de marketing alors que nous...
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- Oct 4, 2020
- 4 min
How to create the perfect B2B buyer persona in 2020?
Buyer Personas are a key component of B2B marketing campaigns, as you know by now, but in order to implement a strategy that delivers,...
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