Dec 7, 20214 minSeven marketing trends for 2022As 2022 approaches, you're probably evaluating and budgeting for next year's overall digital marketing strategy. There's a lot to...
Nov 4, 20217 minThe Value Proposition Canvas: building a value proposition to acquire new customersThe Value Proposition Canvas (VPC) is a tool to empathise with customers, identify needs and desires in order to understand which...
Oct 13, 20214 minHOW TO ACQUIRE NEW CUSTOMERS FOR YOUR COMPANYThe regular acquisition of new customers is a key activity for any company because, without it, the company would simply cease to exist....
Jul 22, 20214 minB2B MARKETING: 7 MISTAKES TO AVOIDWhen approaching the design of a B2B marketing strategy, the risk of falling victim to habit is just around the corner. Many brands still...
Apr 7, 20212 minMINDFULNESS NOT JUST FOR MENTAL HEALTH – APPLY IT TO CONTENT MARKETING It’s a fact that customers today are inundated with content every time they go online. From a simple search to social media interactions,...
Mar 29, 20214 minCONTENT MARKETING IN THE COVID ERA "Content is King” is a phrase that we have heard repeatedly since 1996, when Bill Gates published the article that made it famous. In the...
Mar 22, 20213 minDRUMS REVIEW: WHAT IS THE FUTURE OF VIRTUAL EVENTS? The Covid-19 pandemic has forced the events industry to rethink its business model to adapt to the changes taking place. But it has also...
Mar 8, 20212 minEmail Marketing ChallengesWhen talking about email marketing, we refer to the tools that allow companies to build brand and audience relationships through the...
Feb 18, 20214 minWhy webinars?The Internet offers new possibilities to those who want to experiment and interact effectively with their target audience: webinars are...