Musings of our marketing experts 

As 2022 approaches, you're probably evaluating and budgeting for next year's overall digital marketing strategy. There's a lot to...

The Value Proposition Canvas (VPC) is a tool to empathise with customers, identify needs and desires in order to understand which...

The regular acquisition of new customers is a key activity for any company because, without it, the company would simply cease to exist....

When approaching the design of a B2B marketing strategy, the risk of falling victim to habit is just around the corner. Many brands still...

It’s a fact that customers today are inundated with content every time they go online. From a simple search to social media interactions,...

"Content is King” is a phrase that we have heard repeatedly since 1996, when Bill Gates published the article that made it famous. In the...

The Covid-19 pandemic has forced the events industry to rethink its business model to adapt to the changes taking place. But it has also...

When talking about email marketing, we refer to the tools that allow companies to build brand and audience relationships through the...

The Internet offers new possibilities to those who want to experiment and interact effectively with their target audience: webinars are...