DIGITAL MENTAL ATTITUDE: THE MINDSET OF THOSE WHO WORK IN DIGITAL
Digital is definitely not an easy environment to work in! What is the right mind-set to adopt to work in this industry? If we look back...
Musings of our marketing experts
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- Jul 7, 2021
- 15 min
How can international marketing help your company enter new markets in the digital era?
The global market is no longer the sum of many independent country markets but is a whole that is much more multilateral and...
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- Apr 14, 2021
- 2 min
EMPATHETIC MARKETING
Sharing and using "out-of-touch" content can cause you to lose customers and subscribers. On the other side of the coin, you can see how...
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- Mar 22, 2021
- 3 min
DRUMS REVIEW: WHAT IS THE FUTURE OF VIRTUAL EVENTS?
The Covid-19 pandemic has forced the events industry to rethink its business model to adapt to the changes taking place. But it has also...
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- Mar 17, 2021
- 4 min
WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND WHAT ARE ITS BENEFITS?
When we talk about CRM, we usually refer to a contact management system, a tool that helps with contact and sales management,...
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- Feb 23, 2021
- 3 min
How do content marketing, digital marketing and social media connect?
Digital marketing is exactly what it says: marketing efforts that use digital technologies and online tactics like SEO, email marketing,...
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- Feb 18, 2021
- 4 min
Why webinars?
The Internet offers new possibilities to those who want to experiment and interact effectively with their target audience: webinars are...
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- Oct 20, 2020
- 5 min
Ai-je vraiment besoin d'une agence marketing ?
Presque tous les Dirigeants d'entreprise se posent la même question : Pourquoi devons-nous engager une agence de marketing alors que nous...
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- Oct 4, 2020
- 4 min
How to create the perfect B2B buyer persona in 2020?
Buyer Personas are a key component of B2B marketing campaigns, as you know by now, but in order to implement a strategy that delivers,...
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