Apr 15, 202215 min readHow can international marketing help your company enter new markets in the digital era? The global market is no longer the sum of many independent country markets but is a whole that is much more multilateral and...
Apr 14, 20212 min readEMPATHETIC MARKETING Sharing and using "out-of-touch" content can cause you to lose customers and subscribers. On the other side of the coin, you can see how...
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Feb 18, 20214 min readWhy webinars?The Internet offers new possibilities to those who want to experiment and interact effectively with their target audience: webinars are...
Oct 4, 20204 min readHow to create the perfect B2B buyer persona in 2020?Buyer Personas are a key component of B2B marketing campaigns, as you know by now, but in order to implement a strategy that delivers,...