Musings of our marketing experts 

The Value Proposition Canvas (VPC) is a tool to empathise with customers, identify needs and desires in order to understand which...

The regular acquisition of new customers is a key activity for any company because, without it, the company would simply cease to exist....

Digital is definitely not an easy environment to work in! What is the right mind-set to adopt to work in this industry? If we look back...

When approaching the design of a B2B marketing strategy, the risk of falling victim to habit is just around the corner. Many brands still...

Content marketing is a strategy of planning, creating, publishing and sharing digital content tailored to the needs of the target...

The global market is no longer the sum of many independent country markets but is a whole that is much more multilateral and...

It is not only about developing websites or managing social channels. The true meaning of digital marketing lies in the combined use of...

SEO Copywriting is both a key element and a challenge in any search engine positioning strategy. In fact, one of the biggest challenges...

The B2B marketing landscape looks very different than it did at the beginning of last year. COVID-19 has caused marketers operating...