SEO & social media marketing: two sides of the same coin
Before giving an answer, it is appropriate to give a nod to these two terms.
Optimization of pages and websites (better known as SEO),...
Musings of our marketing experts
Search
- Nov 4, 2021
- 7 min
The Value Proposition Canvas: building a value proposition to acquire new customers
The Value Proposition Canvas (VPC) is a tool to empathise with customers, identify needs and desires in order to understand which...
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- Jul 22, 2021
- 4 min
B2B MARKETING: 7 MISTAKES TO AVOID
When approaching the design of a B2B marketing strategy, the risk of falling victim to habit is just around the corner. Many brands still...
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- Apr 7, 2021
- 2 min
MINDFULNESS NOT JUST FOR MENTAL HEALTH – APPLY IT TO CONTENT MARKETING
It’s a fact that customers today are inundated with content every time they go online. From a simple search to social media interactions,...
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- Feb 18, 2021
- 4 min
Why webinars?
The Internet offers new possibilities to those who want to experiment and interact effectively with their target audience: webinars are...
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- Jan 25, 2021
- 4 min
What is content marketing?
What is content marketing if it isn’t just good old-fashioned story-telling - but with purpose? Traditional marketing has always sought...
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- Jan 22, 2021
- 2 min
Marketing, the US Election and the promise of a much less ‘horribilis’ 2021.
It was not without a collective sigh of relief that 30 million television viewers watched Donald Trump leave Air Force One for the very...
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- Oct 4, 2020
- 4 min
How to create the perfect B2B buyer persona in 2020?
Buyer Personas are a key component of B2B marketing campaigns, as you know by now, but in order to implement a strategy that delivers,...
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